Cat – To start, be a copy-cat. Copy a product. Observe, everybody is doing it. We see different brands from different industries following the copy-cat pattern. Copy, but not to the extent of becoming a replica.
Pig – Piggy back on existing trends, technology and other innovations. One way or another, it will help our product gain traction. When you stand on the shoulder of giants, you see a clearer view of what’s above right?
Frog – And leap like a frog. Our product may had been built on existing ideas, piggy back on existing platforms yet it becomes something new because of how we package it or how we present it to our customers. We create an edge and whatever this edge is, will determine the reach of what we created.
I learned this from Brian Quebengco, the man behind Inovent, founded mid 2004 and is based in Makati, Philippines. They are a small, privately held company that specializes in R2D : Research, Design and Development. He gave a talk during the animahenasyon 2010 at Ateneo de Naga University. I was very inspired, He talks professional and guest what he as no power-point presentations like the others its all from the head and the heart. He was pretty awesome!
From his discussion I was Inspired to go ahead with my plans to put up a business. So guys hope you can support my business . Im planning to open this December with my partners in crime!
(Source: socialmediaphilippines.com)
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changyy said:
Anong business? At wow. English. Hindi ikaw may gawa niyan, noh? :))
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nickastig posted this
